Doublespeak (Rebel Reads) [William Lutz] on *FREE* shipping on qualifying offers. Doublespeak is the language of non-responsibility, carefully. William D. Lutz is an American linguist who specializes in the use of plain language and the avoidance of doublespeak (deceptive language). He wrote a. Doublespeak is language that deliberately obscures, disguises, distorts, or reverses the meaning of words. Doublespeak may take.

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Sheldon Rampton and John Stauber But when the state loses the bludgeon, when you can’t control people by force and when the voice of the people can be heard, Jantzen Joseph rated it liked it Sep 20, All who use language should be concerned whether statements and facts agree, whether language is, in Orwell’s words, “largely the defense of the indefensible” and doubles;eak language “is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind”.

I think he should do an update of this book; he’d a have a TON of great new material. Edward Sullivan rated it really liked it Jul 28, Doublespeak may take the form of euphemisms e.

William D. Lutz

The National Council of Teachers of English NCTE Committee on Public Doublespeak was formed indojblespeak the midst of the Watergate scandal, at a point when there was widespread skepticism about the degree of truth which characterized relationships between the public and the worlds of politics, the military, and business. From to Lutz edited the, now defunct, Quarterly Review of Doublespeak.

He doublesppeak the deliberate public misuses of language and provided strategies for countering doublespeak by focusing on educating people in willism English language so as to help them identify when doublespeak is being put into play. However, if all of the different toothpastes are good and equal, there is no need to prove their claim.

Ken rated it really liked it Jul 23, Retrieved from ” https: Their language did not extend thought but thought to limit it. Both groups exhibited behavior indicating that their hunger was satisfied, but rats in the second group which were fed saccharin solution died from malnutrition.

In this lively and eye-opening expose, originally published inlinguist William Lutz identifies the four most common types of doublespeak—euphemism, jargon, gobbledygook or “bureaucratese” and inflated language—showing how each is used in business, advertising, medicine, government and the military.


Hugh Rank formed the Doublespeak committee and was the first chairman of this committee. Disinformation by Ion Mihai Pacepa Dezinformatsia: Among the other phrases in contention were “difficult exercise in labor relations”, meaning a strike, and “meaningful downturn in aggregate output”, an attempt to avoid saying the word “recession”.

Doublespeak by William D. Lutz

David Aaron Kessler William Lutz stated that “the doublespeak committee was formed to combat the use of public language by increasing people’s awareness of what is good, clear, solid use of language and what is not. Being himself one of the leaders of the Communist Party of Italyhis theories had, in turn, been strongly influenced by the German social thinker Karl Marxand have their ideological roots grounded in Marxist theory of false consciousness and capitalist exploitation.

Doublespeak is often used to avoid answering questions or to avoid the public’s questions without directly stating that the specific politician is ignoring or rephrasing the question. The book includes both harmless examples of doublespeak, like “vertical transportation corps” for a group elevator operators, as well as more concerning examples of doublespeak used in advertising, and by the government.

He wrote a famous essay The World of Doublespeak on this subject as well as the book Doublespeak [1] His original essay and the book described the four different types of doublespeak euphemism, jargon, gobbledygook, and inflated language and the social dangers of doublespeak. While Gramsci’s views argue that culture beliefs, perceptions and values allows the ruling class to maintain domination, Marx’s explanation is along more economic lines, with concepts such as commodity fetishism demonstrating how the ideology of the bourgeoisie in this case, the existence of property as a social creation rather than an “eternal entity” dominate over that of the working classes.

Thus, according to Lutz, doublespeak is a form of language that defeats the purpose of inventing language because doublespeak does not communicate the truth but seeks to do the opposite and the doublespeak committee is tasked with correcting this problem that doublespeak has created in the world of language. Great book about our language. Marisa rated it did not like it Jul 20, Lutz is one of the main contributors to the committee as well as promoting the term “doublespeak” to a mass audience so as to inform them of the deceptive qualities that doublespeak contains.

For example, the use of state funds by the poor and financially needy is commonly referred to as ” social welfare ” or ” handouts “, which the “coddled” poor “take advantage of”.


William D. Lutz – Wikipedia

Retrieved February 6, Michael rated it it was amazing Aug 20, Lisa Guerard-Cugini rated it liked it Jul 20, Lutz uses the example of parity products: Students should be taught a healthy skepticism about the potential abuse of language but duly warned about the dangers of an unhealthy cynicism.

Moran highlights the structural nature of doublespeak, and notes that social institutions such as the mass media adopt an active, top-down approach in managing opinion. This experiment suggests certain analogies between the environments created for rats by the scientists and the environments created for us humans by language and the various mass media of communication.

Doublesoeak was also the former editor of the now defunct Quarterly Review of Doublespeakwhich examines ways that jargon has polluted the qilliam vocabulary with phrases, words and usages of words designed to obscure the meaning of plain English.

These terms, however, do not apply to other beneficiaries of government spending such as military spending. Lutz has filled the book with interesting examples such as this, and I would highly recommend it to anyone. Like the saccharine environment, an environment created or infiltrated by doublespeak provides the appearance of nourishment and the promise of survival, but the appearance is illusionary and the promise false.


Doublespeak is most closely associated with political language. He retired from teaching in In parity claims, “better” means “best”, and “best” means “equal to”. Recipients of the Orwell Award. By using this site, you agree to the Terms of Use and Privacy Policy.

Henceforth, conflict theories demonstrate the dominating ideology of the bourgeoisie and Moran’s theory highlights that doublespeak produces an illusionary effect, both theories having parallels to Orwell’s ideology in Nineteen Eighty-Four.

This page was last edited on 21 Decemberat Antonio Gramsci ‘s concepts on cultural hegemonyin particular, suggest that the culture and values of the economic elite — the bourgeoisie — become indoctrinated as “common dkublespeak to the working-class, allowing for the maintenance of the status quo through misplaced belief. Gianina Mei rated it liked it Jul 02,